Culture of empties

Reading these descriptions of the commercials that will comprise the new Coors campaign made me almost unbearably sad. Except for this book I was supposed to read in 7th grade called "winning" about a highskool footbal player's courageous life after becoming a parapalegic, I've never read anything so pathetic and empty.

Direct quotes, describing wat happens after a beer is opened:

1. The music gets louder and the party gets better.
2. People are so refreshed that they start dancing and the party gets better.
3. Coors Light can turn a dreary hot summer day into a wonderful icy-cold experience.
4. It was all a dream...or was it?

Ok, I made one of those up. i get this intense feeling of deja vu when I read these. Also a feeling that all culture is futility.