MJ is such a micromanager of his image, but it's completely out of his control. In fact, the results of his PR campaign (including his face) are pretty much opposite to the intended effects.
Look, for example, at the "King of Pop" title. Googling the two phrases "Michael Jackson" and "King of pop" gives markedly different results than if you do the same search with the word "proclaimed" added.
Apparently (I can't verify this) MJ instructed MTV to refer to him by his royal title. So you do get a lot of instances of news sources (ABC, CNN, &c) calling him the "self proclaimed" king of pop. You can also find a fan run petition that professes to not know the reason that the media do this, and urges you to sign, so that he can be the proclaimed "king of pop" by his fans. So. Is he the King of Pop or not? Both, kind of.
His face is another issue. He's had an extensive amount of work done on it (I imagine blowtorches, vats of acid, and lots of cackling from the doctors) and then denied having the work done. In the process he's, instead of looking ageless or beautiful or whatever, become a poster boy for celebrity-flavored insanity.
Or how about "blanket"? To protect (ostensibly, of course. I can only go with stated intentions) his kid, said kid has only appeared in public covered in a blanket, and is only referred to as blanket. I can't imagine that being great for the kid, and it certainly doesn't make MJ look like a protecive, responsible father shielding his offspring from the limelight. He just looks too nuts to function and too rich to lock up for treatment.
He's never going to get back into control. #1 reason is that it's jut to easy for a news source to do a feature on how wacko he is. News people are like most people. Lazy. If they can get away with showing a clip of MJ dangling his kid out a window (taken by someone else's news crew), raising their eyebrows, saying "Wacko Jacko," and calling that a news segment, they will.
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